Chrome Hearts started in 1988 making leather motorcycle gear in Los Angeles. The sterling silver came next — gothic crosses, fleur-de-lis, dagger pendants, the script lettering that spread from rock royalty to Paris fashion week front rows. That hardware is the brand's most searched signature, but the apparel is where the aesthetic lives daily. The hats are the dominant category — trucker hats, bucket hats, and beanies carrying the same cross iconography as the jewelry. Hoodies and tees in the same visual register. No e-commerce. Intentionally limited distribution.