Mike Amiri started making custom pieces for musicians on the Sunset Strip in 2014. The distressed denim, the crystal-embellished knits, the leather jackets that looked like they'd been worn to a show — the brand built its identity from that specific world and has maintained it at a consistent price point since. Sleep All Day and Angel tees. Paint Drip sweatpants in blue. The Skel Low Bandana sneaker. LA production throughout.
