<p>Paly Hollywood is a DIY punk label translated into ready-to-wear, founded by James Franco and Kyle Lindgren around the visual culture of underground Hollywood — tattoo motifs, hand-worked details, the aesthetic of artists who live inside the work rather than adjacent to it. Limited quantities, hand-painted details, individually worked pieces. The fits reference California skate and punk culture in ways that look right on people who dress from that sensibility rather than about it.</p>