<p>Shawn Stussy started signing surfboards in the early 1980s. That signature on a T-shirt became the business model that every streetwear brand since has been working from — the logo, the limited distribution, the community of insiders across multiple cities before the internet existed to connect them.</p>
<p>The chapter jackets, the hoodies, the OG graphics. Stussy's collab program — with Nike, with Dior, with Our Legacy — is selective enough that each partnership still carries meaning. The beanies, tees, and seasonal drops rotate through regularly. The core pieces stay consistent.</p>