Founded by designer duo Min & Kwon, the Seoul-based label has carved its place on the scene with luxury streetwear defined by a subversive outlook. Leading South Korea’s emerging streetwear progression, the unapologetic push from Thug Club represents the designers' attitude and freedom associated with hip-hop. The label serves as much more than a celebrity championed imprint. Thug Club has become a marker of Millennials & Gen Z, synonymous to the thriving contemporary culture of entertainment and technological innovation.